Blog

How to Create A Professional Twitter Presence?

Twitter is an ideal online tool for professionals and if you are considering creating a professional Twitter presence, you are thinking in the right direction. Before you change anything on your Twitter account to make it a complete professional profile you must define the purpose of your professional Twitter presence. If you need a professional profile on Twitter for your business you are advised to follow the steps listed below.

1: Get Your Own Unique Background

To create a professional Twitter presence you should have a custom background. Twitter offers a default background which is being used by millions of users. For a unique professional presence on Twitter, you should not ignore the importance of having a custom background. There is a good list of websites that will help you create your own unique background for your Twitter account. Good news is that most of these websites are free to use.

2: Use Your Own Picture

Twitter allows its users to have a small avatar picture associated with their account. Most professionals recommend using a personal photograph for this. It’s not necessary to have a professional headshot where your hair is perfect; it just needs to be a clean and clear photo of you. This feature helps your followers to connect your tweets and messages with a real person. It also adds credence to your tweets.

3: Post Your Phone Number

You should post your phone number of Twitter to build trust with your followers. It gives them confidence that if they get any problem or question they can call someone who is there to help them. Some users feel uncomfortable doing this but if you are doing a small business or you are working in sales then you really need to post your contact number on your Twitter profile. It is a great way to create a professional Twitter presence. Remember that you can’t list your contact number in your account but you can have it in your profile background.

4: Provide Your E-mail Address

Another step that you have to follow to create a professional Twitter presence or profile is to provide your e-mail address. You can have your e-mail be part of your background just like your phone number. Some users are concerned about receiving spam. A simple way to deal with spamming is to create a separate e-mail account for Twitter that you can use for your business. A good option to create a separate e-mail account is Gmail. It has a very good spam filter.

5: Tweet Regular But Avoid Overdoing It

To have a professional Twitter presence you need to tweet regularly. You can tweet something in the beginning of the day and then in the evening. You should provide something everyday to your followers. However, you should avoid overdoing it.

6: Only Follow a Few Relevant People

To create a professional Twitter presence or profile you should follow only a few relevant people. If you are following everyone on Twitter it will give an unprofessional look to your profile.

Proven Ways to Get Retweeted

If you have a huge and active follower base, you shouldn’t face any difficulty in getting retweeted. Getting retweeted on Twitter can be a serious problem for some people, especially if there are using Twitter for business. There are some really good ways to get retweeted. Let’s have a look on the proven ways.

Tweet Relevant Content

According to a  survey conducted by Dan Zarrella, people share content on Twitter that is most relevant for someone they know. If you are sharing something that your followers don’t want to hear, nobody is going to retweet it.

Include Links in Your Tweets

Tweets that have active links tend to get retweeted more than the tweets that don’t have links. Make sure that your links are active otherwise your tweet will not get retweeted.

Personalize Your Tweets

It will make a good impression on your followers. However, before adding your personal thoughts in your tweets bear in mind that you can’t edit your tweets before retweeting.  There are some tools like Tweetie and Seesmic that allow users to use “quoting” their tweet where they can edit it to their liking.

Use Breaking News in Your Tweets or Break News

Another very easy and proven way to get retweeted is to share breaking news on any topic. Make sure what you are sharing is newsworthy before it trends by Tweetbeep or Google. Tweets that contain hot breaking news can go viral and can give your Twitter account visibility a sudden boost.

Avoid Talking About Yourself

Remember nobody cares what you are wearing today and what you are going to eat. In fact, tweets about personal activities can turn people off, so be careful and avoid talking about yourself if you want to get retweeted.

Create Trust With Your Community

It is another highly effective way to get your tweets retweeted. If you lack any connection with your followers, your tweets are less likely to get retweeted. Engage your followers in something interesting and be there to assist them if they need your help.

Request a Retweet through DM

It is another effective way to get retweeted on Twitter. You can send a request in a direct message asking for a retweet. Use it sparingly or you will lose your followers. Keep it simple and DM a link to your tweet you want to get retweeted.

Tweet on Friday

Friday is the busiest day on Twitter when a great number of followers flock to Twitter. You should take care of the timing of your tweets if you want to get your tweets retweeted. According Dan’s survey, 4.00 PM is the time when Twitter users retweet the most.

Say Thanks To Your Followers

This single habit of yours can make a big difference to how many retweets you are getting from your followers. You should say thanks to your followers for retweeting your tweets and they will do it again.

Write a Catchy Tweet

If your tweets are catchy, followers will retweet them. Likewise, if your tweets are helpful, you will get retweeted. So it is wise to craft catchy tweets to grab the attention of your followers.

Commonly Misunderstood Features on Twitter

As Twitter evolves, many things that were ever the part of Twitter become either ignored or forgotten. New users make mistakes because they are not aware of the correct way of using Twitter, but sometimes people tend to lose track of certain things. Here are 5 commonly misunderstood things on this giant social network.

1: Tweets Starting with an @

One of the biggest mistakes being made on Twitter is the use of @ in the beginning of tweet. People use @ to mention someone by their name Twitter name but they don’t know that when a tweet is started with an @, the only people who can see that tweet are the people who them and that particular person.

2: Confusion About The New RT Feature

It is a misperception about the new RT feature among Twitter users that it is untraceable. This new feature has caused some confusion among the users and they say that they don’t know who has re-tweeted their tweets using the new RT feature. The truth is that this new RT feature is traceable. You can track it by simply going to the “Retweets” link on the right side on Twitter.com and click the option “Your Tweets, Retweeted.” You will be able to see who has retweeted you by using the new RT feature.

3: Use of Twitter Profile Address in the URL Field

All users on Twitter have profile fields they can use for sharing information such as name, location, a short bio and the URL of their personal blog or website. Many users put their Twitter profile in the URL field which serves no purpose. Twitter users should leave it blank or they can link it to their blog or Facebook profile.

4: Not Knowing How to Favorite a Tweet

A handy Twitter feature is the ability to favorite or “star” a Tweet. It is done by clicking on the little star next to your tweets. Most people do it for two main reasons: to mark something as important and to mark something they like. Another reason people use this feature is to “vote” for their favorite tweets.

5: DM for More Info

Many businesses are doing it on Twitter. For example, they have a vacancy, and they ask their followers to DM for more info. The problem with it is that all people can’t send you a direct message because you aren’t probably following all of them. It is wise to use something that all Twitter users can do.

If you have just started using Twitter, you should bear these little but important things into mind. It would be wise to read articles on how to use Twitter without getting banned or being unpopular on Twitter. You can easily find many articles on tricks to effectively use Twitter.

Twitter Marketing Strategies That Work

It has become a common practice among business owners to use Twitter marketing for the improvement of revenue. If you are also thinking about leveraging the potential of this giant social network for the improvement of your sales, you are thinking in the right direction. All you need to do to leverage the potential of Twitter is to use the effective and solid Twitter marketing strategies that can take your business to a new level of success. Here are 5 solid Twitter marketing strategies that work.

1: Use Interactive Tweets with Promotional Tweets

You can use Twitter a personal marketing channel of your company. You can drive a good amount of traffic of potential customers to your main website or blog using Twitter. A very simple way to do so is to post links on Twitter to the most important pages on your website such as new product arrivals, press release, latest sale offer and the like, thereby improving your business and highlighting the important news related to your business. The key here is to combine your promotional tweets with your personalized or interactive tweets with your existing and potential customers. This way, your tweets will not turn off your followers when they will see some interactive stuff coming along with some promotional stuff. Your ultimate goal should be connecting your business with your followers on a personal level.

2: Pay Attention To Your Target Market

One of the best Twitter marketing strategies is to pay close attention to your target market. You should follow those who are a part of your target market. You should avoid following someone on Twitter in hopes that they will follow you back, especially if your tweets are not of their interest. A wise approach would be following your target market. You should not only follow them but also actively participate in conversations with them. I addition to this, you should follow those who are talking about your company.

3: Hire Employees For Twitter Marketing

Many people use auto-mated tweets which is not as good as employing real people to engage in actively promote their company.  When real people will communicate with your customers via Twitter, your business will take a new direction. Also, it is an important marketing strategy that you should never neglect. People will take your company as a trusted company and your employees can help you build brand.

4: Use the Most Specific Keywords

Use the most relevant and specific keywords that best describe your industry and/or business. You should use these specific keywords in every tweet. For example, if you have 5 relevant keywords, you should at least one or two of them in your tweet at a time. Likewise, use all of these 5 keywords in different tweets and never tweet without these keywords. These keywords will help your users find your tweets without any problem. Also, if you are promoting anything through your tweets, you should make sure that your tweets contain the most relevant keywords with what you are promoting.

These are some highly effective Twitter marketing strategies that you should be using to improve your business.

4 Important Rules To Use Twitter for Promotion

If you are looking for a solid and fastest way to spread a word your product, project, idea or service you should use Twitter. Twitter for promotion is not a new thing because a great number of people are already using it for the promotion of their business. Before using Twitter for promotion, you should make sure that other users are following you and you have a large follower base. In order to make your Twitter promotion more effective, you have to follow 4 important rules that can ensure you success.

1: Converse With People – Don’t Sell

When you are using Twitter for promotion you should bear in mind that Twitter is basically a social networking platform that serves for a variety of purposes. The right way to use this effective tool is to converse with people. If you come with a salesman approach on Twitter with a high sales pitch, people will more likely to ignore you. Once you have started conversing with them, you will face no problem in attracting people towards your products and services. You should avoid waving your products or services that you are trying to promote in the faces of your followers on Twitter.

2: Listen More Tweet Less

Many people make the mistake of tweeting on Twitter without paying attention to what their followers are talking about. If you don’t have time to build up relationship with your followers how do you expect them to pay attention to your products or services. Beginners make this mistake because they think that they can get success only by tweeting on Twitter. You should pay close attention to your followers and to what they are talking about. This practice will help you find a way to fit into the conversations and to start your own conversation with your followers.

3: Be Friendly and Helpful

It is a good way to build up a good reputation on Twitter. If any of your followers need help, assist them. It will not only help you to build up relationship with your followers but also it will help you gain popularity on Twitter. You can craft your tweets in a way that they should be helpful for your followers. You should use your tweets as a tool to share useful information with your followers. Don’t use your tweets as ads. In addition to these two things, you can comment on other people tweets with a solution or an idea that could benefit them.

4: Avoid Tweeting About Personal Things

Nobody cares that you have a doctor’s appointment or you are going to attend a meeting. If you really want to use Twitter for promotion as an effective tool, you should avoid talking about your personal activities. Your main focus should on providing in your tweets what your followers want the most. A good way to keep your personal life away from your professional life on Twitter is to create two separate accounts: one for your personal use such as to make friends, and the other one to use Twitter for promotion of your business.

In conclusion, follow all of these 4 rules in order to effectively use Twitter for promotion.

Twitter for Small Business Promotion

Twitter is an excellent free online tool for the promotion of any type and size of business. A great number of business owners who have big business are already using Twitter for promotion. Many small business owners hesitate to use Twitter for small business promotion because they think they might fail in their efforts. However, it is a wrong perception and it needs to be addressed properly. Twitter is an excellent tool for the promotion of small businesses. If you are running a small business, you can use Twitter for small business promotion with full confidence and without any problem. However, make sure you know how to use Twitter for small business promotion in the right manner. Here are some basic tips for small business owners to use Twitter for small business promotion.

  • Use Twitter to connect with the targeted followers. If you need targeted followers, you can use a variety of ways to get targeted followers. For example, you can buy targeted followers from any online company that is providing targeted followers at a certain cost.
  • Use Twitter to learn and listen. This would be a great thing for your small business. You should follow your counterparts to find out how they are promoting their small business on Twitter. Learn from them and implement their strategies after bleeding their strategies with your own promotional strategies. You should listen to what your customers are talking about. This practice will enable you to see your small business promotions from different angles. If you know what your customers are looking for, you will be able to provide them what exactly they need.
  • It is a common practice on Twitter that people follow those who follow them back. You can use the same approach. However, you are advised to be patient and don’t feel offended if anyone doesn’t follow you back. Your main goal should be promoting your small business using Twitter. If you are friendly and helpful on Twitter, people will not resist following you back.
  • Use your small business logo in your bio or in the photo collection or as your profile picture. It is a good idea to let people see your logo as your profile photo. This way, they will recognize your small business and they will be able to identify the difference between you and your counterparts.
  • Follow the influencers of your industry on Twitter. It is another effective way to increase targeted Twitter followers and to reach out to a bigger community.
  • Use TwitPic to tell people about the new stock or (infograohic of) the services you are offering. This practice will help your followers find out what you are offering to them. This way, you can build social trust and take your efforts on Twitter for small business promotion to another level.
  • Avoid spamming your followers and if you are sending direct messages to your followers about your product, use your social capital wisely.

On the whole, Twitter for small business promotion is a wonderful tool that every small business owner should use without any hesitation but with little caution in order to get good results.

Top Benefits of Using Twitter for Business

Twitter is an important part of your social media strategy for the promotion and improvement of all types of businesses. If you haven’t started using Twitter for business, you should do it now and if you need reasons why you should use Twitter for business, here are the top benefits of using Twitter for your business.

Track Real-time Conversations

Twitter enables you to monitor real-time conversations about your company or brand. You can use the search tools of Twitter to track what other people are saying about your brand. There are many different types of tools that you can use to save searches such as HootSuite and Tweetdeck.

Offer Better Customer Service

A great number of companies are using Twitter as a form of customer service. There are many examples of best practices. You can use Twitter to offer a better customer service to your valuable customers. Allow your customers to call you on Twitter and don’t forget to pick up their calls.

Solve Consumer Problems Early

A good company should be able to discover consumer problems and provide them with a solution. Twitter can help you discover product issues and consumer problems. If you area ware of what problems your customers are experiencing with your products or services, you will be bale to solve their problems. This way Twitter helps you to discover potentially damaging PR issues that can cause a serious trouble to your company. All you have to do is to pick up conversations about your company and give a quick respond.

Increase Revenue

Twitter enables you to reach out to a wider community of customers. It is the best way to increase revenue of your company. The more customers you have the more revenue you are likely to generate.

Improve Your Visibility on Search Engines

Twitter is a great tool for your brand to appear more on search engines. For example, if someone is searching for wedding planning services (which is what you are offering), chances are that your Twitter profile will appear in search results if it is relevant to the search term.

Improve Business Relationships

Another important reason why Twitter for business is an excellent option is the ability of Twitter to connect you with your potential customer. It allows you to learn more about your real customers. You can find out what type of products and services your customers want from your brand.

Build Your Personal Brand

Twitter enables you to build your personal brand. It enables you to reach out to a global community. You can easily communicate with customers from all parts of the world using your Twitter account. You can raise awareness about your brand among your customers.

In conclusion, there are many good benefits of using Twitter for business and that’s the reason why Twitter has become an essential online marketing tool for all types of businesses.

Twitter for Medical Professionals

Are you a medical professional and you want to reach out to a wider community? You are advised to use Twitter. What makes Twitter for medical professionals a perfect social networking tool is the benefits that medical professionals can get from it. Let’s have a look on why Twitter for medical professionals is an ideal tool and why you should use it being a medical professional.

1: Professional Networking – Grow Your Contact List

It is very important for professionals from all industries to keep in touch with their colleagues and counterparts. Different professionals use different ways to keep in touch with other professionals of their industry. For example, there are professional communities that allow professionals of the same industry to meet up with each other. Internet has changed all the old ways professionals used to stay in touch with their colleagues and counterparts. Today, medical professionals can use any popular social networking site like Twitter to make valuable connections within the respected healthcare industry. Unlike community groups, there is no fee to join Twitter and medical professionals can use it any time to keep in touch with medical professionals from any part of the world. In simpler words, Twitter enables medical professionals to grow their contact list bigger and to reach out to a global community of medical professionals. This is why Twitter for medical professionals is an ideal tool.

2: Find a Good Job Opportunity In Your Industry

Another thing that makes Twitter for medical professionals as an ideal option is the presence of all types of medical firms, professionals, and recruiters on Twitter. You can use Twitter to find better medical job opportunities. There are medical job sites and recruiters on Twitter that can help you find good jobs in the healthcare industry.

3: Share and Gather Latest Medical Industry Information

It is very easy to follow those on Twitter who apply to your area of healthcare. You can share and gather latest information about healthcare industry through your Twitter account. Now you don’t have to take out some time from your busy routine to browse for the latest medical industry information. You can use your Twitter account on your mobile phone to get the latest news and regular updates about this industry.

4: Participate in Medical Related Conversation

Twitter allows you to participate in medical related conversations that are held on regular basis. For example, you can share your opinion about new research and anything related to your particular field. This way, you can create a unique identity in your industry and you can be active in your industry as a valuable member.

On the whole, There are many good reasons why Twitter for medical professionals is an ideal option. If you are a medical professional, keep yourself up to date with the latest information and news about medical industry by using your Twitter account.

How To Use Twitter to Find a Job

Twitter is a leading social networking platform that is facilitating a great number of people. It is not just a social networking site because it has a lot to offer to its valuable users. If you have not tried Twitter to find a job, give it a try and you will be amazed at the excellent results that it could bring. If you don’t know how Twitter can help you find a job, you should read on to learn about how to use Twitter to find a job.

1: Get Familiar With Twitter Environment

Before starting your venture of using Twitter to find a job, you should get familiar with the Twitter environment. It simple means that you need to decide how you are going to use Twitter. Different people tweet in a different way. Your main goal should understand tweeting style of different people. You need to build up a good relationship with other Twitter users who share the same interest as you. This way, you will be able to learn more about what is the latest trend on Twitter regarding job search.

2: Follow Potential Employers

A good way to use Twitter to find a job is to follow potential employers of your industry or niche. For example, if you want to make a career in journalism industry, you should follow employers of this industry. The more specific you are in your search the more chances you have to find a good job in your industry.

3: Follow Recruiters and Hiring Agents

A great number of recruiters and hiring agents are using Twitter in order to get in direct contact with the job seekers. You can not only use their services to find a good job, but also you can learn from the words of recruiters and hiring agents.

4: Search for Vacancies on Twitter

Use hashtags to search for job vacancies in your niche or industry. Most employers announce new job vacancies in their tweets. You have to use specific keyword in order to find such tweets. If your keyword is irrelevant, you are not going to find the relevant tweets.

5: Make Your Bio Attractive

A good way to use Twitter to find a job is to make your bio attractive. You should use all your important details in your bio. Give a link to your online portfolio (if you have one) such as your LinkedIn profile, a visual CV, your official website or personal blog that defines you in detail and keep everything professional. Your bio should be good enough to impress the potential employers.

6: Be Available

If you are using Twitter to find a job you have to be available there so that your potential employers can contact you. If you are not available and you have got a job offer in your inbox, you are more likely to lose that opportunity. Alternatively, you can provide your personal contact details with your job application so your potential employers can reach you without any problem.

Tips To Use Twitter Hashtags Effectively

Twitter is a highly effective social networking tool and what makes it more effective is hashtags. When tweeting you may use hashtags with words relative to your particular business. For example, you may have just posted a blog post about Twitter, to properly use Twitter hashtags into your tweet it should look like #twitter. It is very easy to do because you have to use appropriate keywords that may appear in your online content in addition to trending topics. Hashtags can play a very important role in your online marketing campaign that you are running on Twitter. If you are new to hashtags, here are few simple tips on how to use Twitter hastags effectively.

1: Be Relevant and Specific

When you opt to include hashtags in your tweets it is very important to be relevant. You can use Twitter hashtags effectively if you are specific when choosing keywords for the hashtags. If have selected a keyword that is too general or if you have selected a broad topic, your tweet may get lost in the crowd.  By choosing a specific keyword you make it easier for your followers to find your tweets. If your selected words are not specific and relevant, your followers will find it difficult to find your latest tweets. So, the key here to use Twitter hashtags effectively is to use the specific keywords with the hashtags.

2: Keep Your Tags Simple and Short

A good way to use Twitter hashtags effectively is to keep your tags short ad simple. If you are using difficult words or symbols in your tags, your followers will more likely to forget your tags. If your tags are short and simple, it will be easier for your followers to remember your tags. In addition to keeping your tags simple and short, it is important to remain consistent with the keywords that you are using as tags. This way, your followers will find it easier to find your latest posts.

3: Be Unique

Some people create their own unique hashtags for their business in order to stand out among their counterparts. If you want to create your own unique tags, make sure you create something that will stick in the minds of your Twitter followers. It is an excellent idea to use Twitter hashtags effectively. A simple way to do so is to use unique keywords and words that your counterparts are not using. This practice will give you a unique identity and your followers will be able to find your tweets without any problem. In addition, this way your followers will not confuse you with similar businesses that may be using keywords similar to the ones you are using. Before choosing a phrase or keyword, you should perform a search to see how many companies are currently using your selected keywords.

Twitter is a powerful tool to reach potential customers. You can make most of the power of Twitter if you know how to use Twitter hashtags effectively for your business.